The Albanian NOC General Assembly has approved the new institutional and commercial logo.

The new logo combines two shapes of the same eagle, the symbol of Albania. The eagle with its keen eyes symbolises courage and strength and is also considered “king of the skies”. An eagle represents strength, a higher perspective, loyalty, victory, power, foresight, vision and manifestation. The wings of the eagle unite the Albanian sports disciplines around a unique symbol of the importance of honesty and truthful principles.

“With this new brand identity, we would like to express ourselves in a modern way and adapt our communication to the Olympic values, excellence, friendship, and respect. We are focused on victory, but also on building new bridges. We are the Albanian Sport Movement and we are proud of being part of the International Olympic Movement” said Mr. Fidel Ylli, Albanian NOC President.