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A campaign entitled “For a Spain with values” (Por Una España Con Valores) was recently unveiled at the headquarters of the Spanish NOC in Madrid. NOC President Alejandro Blanco and the President of the Catholic University of San Antonio de Murcia (UCAM), José Luis Mendoza, presented the video for this campaign alongside a number of Olympic athletes. The NOC and UCAM have created the campaign to send a message to society.
Using a video featuring athletes, the campaign is aimed at showing that, in these difficult times, the only way we can overcome the crisis is by being united and acting responsibly, and the values of sport can help achieve this.