Launching the official journey to the Olympic and Paralympic Games Los Angeles 2028, the Local Organising Committee unveiled its Games emblem with stories that celebrate sport, art and the city’s unique community.
Recognising that no one illustration could express all that Los Angeles and the Games represent, athletes, artists and advocates collaborated as LA28 creators in the development of the LA28 emblem, bringing their personal stories and dreams to life through their individual interpretations of LA.
A strong and bold L, 2 and 8 serve as the foundation for the Olympic and Paralympic emblems, with individual stories expressed through a dynamic and ever-changing “A”. They are inspired by the infinite possibilities Los Angeles represents, honouring creativity, diversity, self-expression and inclusion.